During my recent Slow Travel trip through Morocco, I explored various places. However, one destination surprised me despite my initial low expectations. So, if you ask yourself, “Is Agadir worth visiting?”, let me take you on a journey through the real Agadir and Souss-Massa, as seen through the local eyes with the Slow Traveller way. Yes, fellow adventurer, Agadir might be worth visiting, and the Souss-Massa region is even more of a hidden treasure!
You might have come across Instagram influencers showcasing the glossy side of Agadir with their polished travel guides. Overall, cafés, restaurants, and picture-perfect spots dominate their feed. There is nothing new here, but did I experience those? Not quite. Was I blind? Perhaps not. Instead, I choose to experience Agadir differently, one where local culture, authentic restaurants, and warm-hearted people take centre stage.
During my recent Slow Travel trip through Morocco, I explored various places. However, one destination surprised me despite my initial low expectations. So, if you ask yourself, “Is Agadir worth visiting?”, let me take you on a journey through the real Agadir and Souss-Massa, as seen through the local eyes with the Slow Traveller way. Yes, fellow adventurer, Agadir might be worth visiting, and the Souss-Massa region is even more of a hidden treasure!
You might have come across Instagram influencers showcasing the glossy side of Agadir with their polished travel guides. Overall, cafés, restaurants, and picture-perfect spots dominate their feed. There is nothing new here, but did I experience those? Not quite. Was I blind? Perhaps not. Instead, I choose to experience Agadir differently, one where local culture, authentic restaurants, and warm-hearted people take centre stage.
Why is the city of Agadir worth visiting?
So, why should you consider visiting Agadir and the Souss-Massa region over other Moroccan destinations? Honestly, I had my doubts too. In my head, Agadir was just another spot swarming with surfers and influencers, encroaching on local life without leaving much room for Moroccan culture to breathe.
While there’s some truth, I thought I was seriously mistaken. The region, including Agadir, promised more than meets the eye, especially for curious Slow travellers seeking something deeper. From its stunningly diverse landscapes to its rich history and unique cultural traditions, the answer to “Is Agadir worth visiting?” tends to be a resounding yes.
However, we should explore more to create a solid answer. Join me as we delve into the hidden gems of this vibrant region and uncover unforgettable, immersive travel experiences that will make your visit truly worthwhile.
So, why should you consider visiting Agadir and the Souss-Massa region over other Moroccan destinations? Honestly, I had my doubts too. In my head, Agadir was just another spot swarming with surfers and influencers, encroaching on local life without leaving much room for Moroccan culture to breathe.
While there’s some truth, I thought I was seriously mistaken. The region, including Agadir, promised more than meets the eye, especially for curious Slow travellers seeking something deeper.
From its stunningly diverse landscapes to its rich history and unique cultural traditions, the answer to “Is Agadir worth visiting?” tends to be a resounding yes.
However, we should explore more to create a solid answer. Join me as we delve into the hidden gems of this vibrant region and uncover unforgettable, immersive travel experiences that will make your visit truly worthwhile.
How to get to Agadir? (the Slow Traveller way)
But first things first! How do you reach this Slow Travel destination that seems like a dream? It’s simpler than you might think. Remember when we talked about travelling through Morocco by train or bus? Well, like many other destinations in Morocco, Agadir is easily accessible by land transportation. Once again, there’s no need to fly, young Slow Traveller.
Agadir’s bus station is about 5 km from the beach. Normally, to get there or leave, you can hop in a local taxi for around 15-25 MAD from the city centre or any taxi stand. Then, several bus companies operate routes to Agadir from cities like Essaouira, Marrakech, Rabat, and Casablanca.
Overall, the most well-known ones are Supratours and CTM, but local companies also provide services. The only real difference? A price difference for a LOT more comfort (seriously, no exaggeration here).
Nevertheless, If you prefer to take the train, head to the ONCF website to check schedules, or refer to the image below for more details ( I did it myself, mom’s proud).
But first things first! How do you reach this Slow Travel destination that seems like a dream? It’s simpler than you might think. Remember when we talked about travelling through Morocco by train or bus?
Well, like many other destinations in Morocco, Agadir is easily accessible by land transportation. Once again, there’s no need to fly, young Slow Traveller.
Agadir’s bus station is about 5 km from the beach. Normally, to get there or leave, you can hop in a local taxi for around 15-25 MAD from the city centre or any taxi stand. Then, several bus companies operate routes to Agadir from cities like Essaouira, Marrakech, Rabat, and Casablanca.
Overall, the most well-known ones are Supratours and CTM, but local companies also provide services. The only real difference? A price difference for a LOT more comfort (seriously, no exaggeration here).
Nevertheless, If you prefer to take the train, head to the ONCF website to check schedules, or refer to the image below for more details ( I did it myself, mom’s proud).
What to see/do in Agadir?
Agadir, meaning “fortified enclosure” in Berber, is Morocco’s sixth-largest city and an important hub for commerce. Strategically positioned at the mouth of the Sous River, this city boasts a history that stretches back over 3,000 years.
Interestingly, some scholars even suggest that Agadir could be the location of the lost city of Atlantis, as described by Plato. While my explorations haven’t revealed any ancient underwater civilizations, I did find a few gems that are worth checking out during your visit.
Agadir, meaning “fortified enclosure” in Berber, is Morocco’s sixth-largest city and an important hub for commerce. Strategically positioned at the mouth of the Sous River, this city boasts a history that stretches back over 3,000 years.
Interestingly, some scholars even suggest that Agadir could be the location of the lost city of Atlantis, as described by Plato. While my explorations haven’t revealed any ancient underwater civilizations, I did find a few gems that are worth checking out during your visit.
“If you are always racing to the next moment, what happens to the one you're in?"
Agadir Oufella: A Glimpse into the Past
Despite its ancient roots, today’s Agadir offers few visible traces of its past. Back in 1969, a devastating earthquake, with a magnitude of 5.8, levelled much of the city, killing over a third of its population and becoming the deadliest earthquake in Moroccan history. With nearly everything destroyed, Agadir was rebuilt from the ground up, emerging as Morocco’s most modern city.
However, one historic site survived: Agadir Oufella, the city’s old kasbah perched on a hill over 300 feet above the town. Though the kasbah was partially destroyed in the earthquake, it is still a reminder of the city’s heritage.
Then, in 2020, a restoration project began to strengthen and preserve this significant landmark. Today, its towering white walls evoke a sense of the past, and from the kasbah’s forecourt, visitors can enjoy sweeping views over modern Agadir and the vast Atlantic Ocean.
Despite its ancient roots, today’s Agadir offers few visible traces of its past. Back in 1969, a devastating earthquake, with a magnitude of 5.8, levelled much of the city, killing over a third of its population and becoming the deadliest earthquake in Moroccan history. With nearly everything destroyed, Agadir was rebuilt from the ground up, emerging as Morocco’s most modern city.
However, one historic site survived: Agadir Oufella, the city’s old kasbah perched on a hill over 300 feet above the town. Though the kasbah was partially destroyed in the earthquake, it is still a reminder of the city’s heritage.
Then, in 2020, a restoration project began to strengthen and preserve this significant landmark. Today, its towering white walls evoke a sense of the past, and from the kasbah’s forecourt, visitors can enjoy sweeping views over modern Agadir and the vast Atlantic Ocean.
The Beach & Seaside
Agadir’s beach is indeed beautiful, but it comes with a few caveats. If you plan to stick around the main beach, you might find the experience a bit of a letdown. Despite its natural allure, the beach can often feel overcrowded, and many sections are privatised by resorts and restaurants (ugh).
You’ll find that the beachfront cafes and eateries cater almost exclusively to European tourists, and Moroccan options are scarce (ugh again). As a result, prices tend to reflect more European standards than local ones and the whole area feels somewhat commercialised.
Therefore, if you’re after a more authentic, off-the-beaten-path experience, Agadir’s beach might not be the highlight of your trip.
Agadir’s beach is indeed beautiful, but it comes with a few caveats. If you plan to stick around the main beach, you might find the experience a bit of a letdown. Despite its natural allure, the beach can often feel overcrowded, and many sections are privatised by resorts and restaurants (ugh).
You’ll find that the beachfront cafes and eateries cater almost exclusively to European tourists, and Moroccan options are scarce (ugh again). As a result, prices tend to reflect more European standards than local ones and the whole area feels somewhat commercialised.
Therefore, if you’re after a more authentic, off-the-beaten-path experience, Agadir’s beach might not be the highlight of your trip.
The Souk and Mosque
Now, let’s talk about the souk and the mosque. In my honest opinion, if you can visit other Slow Travel destinations within the Souss-Massa region or other parts of Morocco, you might not find Agadir’s souk or mosque particularly memorable. Over time, they’ve lost some of their original charm, likely due to the constant influx of tourists.
The authenticity that once marked these places has been overshadowed by a more commercialised feel, designed to appeal to visitors rather than preserve the local culture.
However, if Agadir is your only stop in Morocco, then visit the souk and mosque. They still offer a glimpse of Moroccan life, albeit a more tourist-centric version.
Now, let’s talk about the souk and the mosque. In my honest opinion, if you can visit other Slow Travel destinations within the Souss-Massa region or other parts of Morocco, you might not find Agadir’s souk or mosque particularly memorable. Over time, they’ve lost some of their original charm, likely due to the constant influx of tourists.
The authenticity that once marked these places has been overshadowed by a more commercialised feel, designed to appeal to visitors rather than preserve the local culture.
However, if Agadir is your only stop in Morocco, then visit the souk and mosque. They still offer a glimpse of Moroccan life, albeit a more tourist-centric version.
The New Medina
After the 1960 earthquake, Agadir’s old Medina was mostly lost, with just a few ruins left at the old Kasbah. In 1992, an Italian architect had the great idea to try pineapple on pizza (no). Instead, he took on the task of rebuilding the Medina using traditional methods and materials. However, don’t expect it to be entirely authentic. Nowadays, you’ll need to pay an entrance fee (30-40 MAD), and only a few locals still live there.
After the 1960 earthquake, Agadir’s old Medina was mostly lost, with just a few ruins left at the old Kasbah. In 1992, an Italian architect had the great idea to try pineapple on pizza (no).
Instead, he took on the task of rebuilding the Medina using traditional methods and materials. However, don’t expect it to be entirely authentic. Nowadays, you’ll need to pay an entrance fee (30-40 MAD), and only a few locals still live there.
Slow Travel Pros: Fostering Meaningful Connections
Honestly, Agadir didn’t excite me much, but I understand why many European travellers choose it for a sunny winter escape. However, for Slow Travellers like us, Agadir might not be fully satisfying.
That said, Agadir doesn’t represent the entire Souss-Massa region. The true gems lie beyond the city. So, is Agadir worth visiting? Yes, but maybe just for a day or two. After that, it’s time to discover the real treasures of the Souss-Massa region, a must for anyone seeking a deeper cultural experience on a Slow Travel journey through Morocco.
Honestly, Agadir didn’t excite me much, but I understand why many European travellers choose it for a sunny winter escape. However, for Slow Travellers like us, Agadir might not be fully satisfying.
That said, Agadir doesn’t represent the entire Souss-Massa region. The true gems lie beyond the city. So, is Agadir worth visiting? Yes, but maybe just for a day or two.
After that, it’s time to discover the real treasures of the Souss-Massa region, a must for anyone seeking a deeper cultural experience on a Slow Travel journey through Morocco.
What to see in the Souss massa region?
As you understand, the question, “Is Agadir worth visiting?” cannot be answered with Agadir itself. The city with its resort hotels and modern amenities, is often seen as more of a tourist hub than a destination for Slow Travel. However, the true essence of this region lies not within the city walls, but in the broader Souss-Massa region. This area is a treasure trove of natural beauty, wildlife, and authentic experiences that make it well worth exploring. Let’s start with it.
As you understand, the question, “Is Agadir worth visiting?” cannot be answered with Agadir itself. The city with its resort hotels and modern amenities, is often seen as more of a tourist hub than a destination for Slow Travel.
However, the true essence of this region lies not within the city walls, but in the broader Souss-Massa region. This area is a treasure trove of natural beauty, wildlife, and authentic experiences that make it well worth exploring. Let’s start with it.
The National Park of Souss-Massa: A Natural Wonderland
One of the beauties of this region is the visit of the Souss-Massa National Park. Initially, I approached this park with scepticism, fearing it might be little more than a glorified zoo. But my doubts quickly dissipated as I delved deeper into its diverse landscapes and engagements.
First, shout out to the park’s rangers! They are passionate and dedicated, strictly enforcing regulations to preserve the park’s natural state. Through conversations with them, I learned that the animals roam freely, untouched by human intervention. It is not an artificial sanctuary but a genuine ecosystem where wildlife thrives.
Overall, visitors to the park can expect to encounter gazelles, various antelope species, ostriches, and an impressive array of birds, including the rare and endangered bald ibis. To do so, you can explore on foot, the circuit taking 2 to 4 hours and costing 70 MAD per person. Alternatively, you can opt for a road circuit, which lasts 2 to 3 hours and costs 120 MAD per person.
The park is accessible by car or public transport, but be warned, if you take the bus, you will face a one-hour walk under the scorching sun to reach the entrance. I made this mistake, and it wasn’t the most pleasant experience, so plan wisely!
One of the beauties of this region is the visit of the Souss-Massa National Park. Initially, I approached this park with scepticism, fearing it might be little more than a glorified zoo. But my doubts quickly dissipated as I delved deeper into its diverse landscapes and engagements.
First, shout out to the park’s rangers! They are passionate and dedicated, strictly enforcing regulations to preserve the park’s natural state. Through conversations with them, I learned that the animals roam freely, untouched by human intervention. It is not an artificial sanctuary but a genuine ecosystem where wildlife thrives.
Overall, visitors to the park can expect to encounter gazelles, various antelope species, ostriches, and an impressive array of birds, including the rare and endangered bald ibis. To do so, you can explore on foot, the circuit taking 2 to 4 hours and costing 70 MAD per person. Alternatively, you can opt for a road circuit, which lasts 2 to 3 hours and costs 120 MAD per person.
The park is accessible by car or public transport, but be warned, if you take the bus, you will face a one-hour walk under the scorching sun to reach the entrance. I made this mistake, and it wasn’t the most pleasant experience, so plan wisely!
Paradise valley
Just 50 kilometres from Agadir, Paradise Valley is a perfect day trip. This small oasis, tucked into the High Atlas Mountains, offers refreshing natural springs surrounded by lush vegetation. It’s a great spot to unwind in the clear waters.
For peaceful visits, avoid weekends and afternoons when it gets busy with locals and tour groups starting at 1 AM. But, if you enjoy a lively atmosphere, the crowds bring a local flair, with families playing music and cooking tagines over campfires by the river. Plus, local tips, DO NOT eat there, the quality and freshness of the food is quite questionable.
Just 50 kilometres from Agadir, Paradise Valley is a perfect day trip. This small oasis, tucked into the High Atlas Mountains, offers refreshing natural springs surrounded by lush vegetation. It’s a great spot to unwind in the clear waters.
For peaceful visits, avoid weekends and afternoons when it gets busy with locals and tour groups starting at 1 AM. But, if you enjoy a lively atmosphere, the crowds bring a local flair, with families playing music and cooking tagines over campfires by the river. Plus, local tips, DO NOT eat there, the quality and freshness of the food is quite questionable.
The Dunes of Timlalin
Welcome into a little piece of Sahara by the ocean, my friend! Here, rocks and sand meet the salty water of the Atlantic to create breathtaking views. Located 1 hour from Agadir and 15 minutes from Imsouane, the dunes of Timlaling belong to a bigger natural and protected area.
Whether you want to hike, try sandboarding, or watch a beautiful sunset, Timlalin is a unique spot that shouldn’t be missed on your visit to Agadir.
Welcome into a little piece of Sahara by the ocean, my friend! Here, rocks and sand meet the salty water of the Atlantic to create breathtaking views. Located 1 hour from Agadir and 15 minutes from Imsouane, the dunes of Timlaling belong to a bigger natural and protected area.
Whether you want to hike, try sandboarding, or watch a beautiful sunset, Timlalin is a unique spot that shouldn’t be missed on your visit to Agadir.
Tamraght: A slice of tranquillity
During the last stop of my Slow Travel itinerary in Morocco, I fell in love with Tamraght. This small village, just outside Agadir, embodies the Slow Travel vibe, making you quickly feel at home.
Although it might seem like there is not much to do, the reality is different. Every day brings new friends, delicious food, waves to catch, and spots to discover. Sounds pretty splendid, right?
Stay at Agachill Hostel, run by a Moroccan family, and enjoy some well-deserved relaxation after all your adventures. Wander through the streets, meet the locals, and become more than just a passing visitor.
During the last stop of my Slow Travel itinerary in Morocco, I fell in love with Tamraght. This small village, just outside Agadir, embodies the Slow Travel vibe, making you quickly feel at home.
Although it might seem like there is not much to do, the reality is different. Every day brings new friends, delicious food, waves to catch, and spots to discover. Sounds pretty splendid, right?
Stay at Agachill Hostel, run by a Moroccan family, and enjoy some well-deserved relaxation after all your adventures. Wander through the streets, meet the locals, and become more than just a passing visitor.
Taghazout: From Hippie Haven to Instagram Hotspot
Back in the 1950s, Morocco had its own version of the “Hippie Trail,” attracting free spirits to places like Tangier, Marrakech, and Essaouira. Many stayed behind, blending their Bohemian lifestyle with the local culture. Nowadays, Taghazout has evolved from a sleepy fishing village into a hot spot for the “Instagram generation.”
With plenty of cheap flights connecting Agadir to Europe, it has become a destination for those seeking “off-the-beaten-path” adventures with an alternative lifestyle. Surfing academies now offer week-long retreats that include surf lessons, yoga, and vegan meals.
Boutique bed and breakfasts have sprung up, and luxury resorts like Radisson Blu, Hyatt, and Hilton are becoming a common sight. Honestly, it feels like this trend is spreading across the whole Agadir area.
That being said, Taghazout still retains its local charm. The fishing industry is alive and well, with fishermen gathering on the beach to clean their daily catch. It’s also a popular spot for Moroccans looking to unwind by the sea. Plus, if you head to the skatepark at sunset, you can watch young Moroccans show off their skills in a lively, laid-back atmosphere.
Back in the 1950s, Morocco had its own version of the “Hippie Trail,” attracting free spirits to places like Tangier, Marrakech, and Essaouira. Many stayed behind, blending their Bohemian lifestyle with the local culture. Nowadays, Taghazout has evolved from a sleepy fishing village into a hot spot for the “Instagram generation.”
With plenty of cheap flights connecting Agadir to Europe, it has become a destination for those seeking “off-the-beaten-path” adventures with an alternative lifestyle. Surfing academies now offer week-long retreats that include surf lessons, yoga, and vegan meals.
Boutique bed and breakfasts have sprung up, and luxury resorts like Radisson Blu, Hyatt, and Hilton are becoming a common sight. Honestly, it feels like this trend is spreading across the whole Agadir area.
That being said, Taghazout still retains its local charm. The fishing industry is alive and well, with fishermen gathering on the beach to clean their daily catch. It’s also a popular spot for Moroccans looking to unwind by the sea. Plus, if you head to the skatepark at sunset, you can watch young Moroccans show off their skills in a lively, laid-back atmosphere.
Waterfall Imouzzer
If you’re visiting Paradise Valley and have some extra time, take a short drive to the Imouzzer waterfall. Just 30 minutes from Paradise Valley, Imouzzer is a small Berber village nestled in the Atlas Mountains. The waterfall is well worth the visit, but do check beforehand to make sure there’s enough water—it can be underwhelming when the flow is low.
Therefore, when safely reaching the Souss-Massa region after travelling in Morocco by train or buses, you now have plenty of things to enjoy!
If you’re visiting Paradise Valley and have some extra time, take a short drive to the Imouzzer waterfall. Just 30 minutes from Paradise Valley, Imouzzer is a small Berber village nestled in the Atlas Mountains. The waterfall is well worth the visit, but do check beforehand to make sure there’s enough water—it can be underwhelming when the flow is low.
Therefore, when safely reaching the Souss-Massa region after travelling in Morocco by train or buses, you now have plenty of things to enjoy!
Is the Souss-Massa region & Agadir worth visiting?
So, there you have it, dear explorer! Finally, Agadir and the Souss-Massa region are more than just another stop on the Moroccan tourist trail. You’ve glimpsed beyond the city’s glossy exterior to uncover the hidden gems that make this region special for Slow Travellers like you. Now, the real question isn’t just “Is Agadir worth visiting?” but how you’ll embrace the adventure.
Will you dare to fall into the bright and diverse Moroccan culture? Or are you eager to discover more unique cultures and stories on this Slow Travel Blog?
Whatever path you choose, remember that the magic lies in slowing down, connecting with the local culture, and letting the journey surprise you.
Bon voyage!
Wander with Purpose – Connect with Heart.
So, there you have it, dear explorer! Finally, Agadir and the Souss-Massa region are more than just another stop on the Moroccan tourist trail.
You’ve glimpsed beyond the city’s glossy exterior to uncover the hidden gems that make this region special for Slow Travellers like you. Now, the real question isn’t just “Is Agadir worth visiting?” but how you’ll embrace the adventure.
Will you dare to fall into the bright and diverse Moroccan culture? Or are you eager to discover more unique cultures and stories on this Slow Travel Blog?
Whatever path you choose, remember that the magic lies in slowing down, connecting with the local culture, and letting the journey surprise you.
Bon voyage!
Wander with Purpose – Connect with Heart.
